My most effective social media platform

Millions of people worldwide use, create, and consume social media. It's everywhere, and I cannot avoid its continuing growth and importance to people's lives. In addition, I consider myself a social media user, and I have a certificate in social media marketing. Therefore, after using it many times, TikTok is my most powerful social media platform. Why? Let's explain!   

Isn't it addictive?

There are two main reasons why I consider TikTok to be the most powerful social media platform, and they are as follows:    

1. Engaging content format. This article mentions: "TikTok's short-form videos (15–60 seconds) cater to shrinking attention spans, making them easy to consume and share". This feature involves people and allows me to scroll all day in the app. Therefore, the more people get into the app, the more actions they will have, which is very powerful. I should consider the short format more in my content creation.

2. TikTok's unique algorithm brings forth the relevant videos. This article mentions: "The app uses machine learning to show you a personalized feed known as the For You Page (FYP), different for every user. TikTok has a user-centric design and focuses on what you like and dislike. After considering these factors, TikTok recommends relevant videos that are usually pretty on point". The For You Page is so accurate that I love every video because that's exactly what I want to see. So, as I said before, if this occurs to millions of people, many actions will happen, and many businesses and companies will benefit.    

In short, TikTok is so powerful that when it was going to be canceled in the United States, many people were concerned and afraid of it. I use it, and it persuades me to use it every time. It is the most attractive platform in my life, and when I own a business or work in a company, TikTok will be the most helpful tool. I invite you to use it effectively and gain all the positives from the app!